SEO (Search Engine Optimization) and software development

To celebrate our 20th episode, Code && Beyond welcomed its first-ever guest: Ana Hernández. She helped us explore the topic of search engine optimization or SEO, what software developers should be aware of, how SEO specialists work together with devs and more.


  • Screaming Frog is a website crawler that helps you improve onsite SEO by extracting data & auditing for common SEO issues.
  • is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
  • Core Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.
  • Ahrefs is an All-in-one SEO toolset.
  • Semrush is a platform for SEO, content marketing, competitor research, PPC and social media marketing

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If you are interested in the topic of product discovery, listen to the episode of Code && Beyound where Ana, Pablo, and Alex discuss product discovery processes and look at them from different perspective.

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Music by Twisterium from Pixabay.

Another episode

In this episode of Code && Beyond, Pablo and Alex touch on the topic of teamwork. What is the optimal size of a team? What kind of challenges are facing many teams? What structure should have an effective team? These and other questions are discussed in this episode.